Du Anyam, Social Enterprise Excelled Through Digital Marketing
One of the most unique client of mine during 2021, is Du Anyam. A social enterprise empowering women in the rural, East part of Flores, NTT by teaching them how to make weaving products such as bags, home decorations, corporate souvenirs etc and then help marketing it to big companies in Indonesia and worldwide.
Their biggest problem is on how to reach the right people and let them know about their work so they can participate by buying their handicraft to support those women from East Flores. Not just telling people that they are exist, but also let them know about their daily activities, how they encourage those ladies to gain their self confidents, introduce them to the latest technology such as Google Form, Zoom meeting and other stuff.
So how to achieve those goals? Social media is the right answer!
By maximize the power of social media, we can reach out to the right people and showing them everything we’d like to show them. The tricky part is on how to present everything to interest people and give the right images to them.
This is what I do:
- Create Feed Instagram Posts with visually engaging stories about daily activities, products, achievements and also cultural/women empowerment education contents, consistently 3 times a week
- Create Instagram Story, with Swipe Up to the marketplace for their retail sale purposes
- Reply to all comments and DMs in timely manner to encourage more engagements from our follower
- Create Instagram Ads with fast-loading landing page, targeting the right segment.
Some of the Instagram Feed Posts :
Find out more high engagement posts of Du Anyam here
Some of the Instagram Story I created:
And lastly, eye-catching Instagram Ads that brings valuable leads and new followers!
